Design Testing

Improve the design of an e-commerce website

ROLE

RESEARCHER & DESIGNER

TIMELINE

JUNE 2025

This design testing assignment requires analyzing competitor websites to inform the redesign of an e-commerce platform. Tasks include competitor analysis to identify a set of cards, followed by card sorting with users to optimize the site's information architecture. Findings from these activities will guide the development of a more intuitive and user-friendly website structure.

Problem Statement

Customers struggle to find what they are looking for when shopping on a website.

Outcome

Improve an e-commerce's site design based on a thorough and detailed understanding of user interactions and preferences.

Document

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