USER RESEARCH

Showcase use of a research method to create user personas and empathy maps based on the findings

ROLE

RESEARCHER

TIMELINE

APRIL 2025

The project involves conducting both primary and secondary research to comprehend diverse user types, motivations, and challenges within the chosen category. A survey is crafted to glean insights from real users actively engaged with the chosen app category, aiming to identify distinct user types and their experiences. The subsequent competitor analysis & secondary research focused on selecting two key user types to develop detailed personas & create empathy maps.

Problem Statement

When streaming music, users are limited to a few options in a market dominated by established players that may not always fit their needs.

Outcome

Reveal different user types, their motivations, and the challenges they face when streaming music.

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